Building a sustainable on-line business: have a price

In this video, David Heinemeier Hansson, co-founder of 37signals, talks about how build a sustainable on-line business. 37signals builds Basecamp, a successful online project management tool which, incidentally, is what we use for our own projects.

Here’s a summary for you:

  • Don’t be afraid to charge for your product.
  • Solve a simple problem a little bit better than the other guys.
  • Aim your product to small businesses with a niche need.
  • Side-businesses are really not that bad.
  • Great businesses aren’t built over-night so don’t be in such a hurry.