Building a sustainable on-line business: have a price

In this video, David Heinemeier Hansson, co-founder of 37signals, talks about how build a sustainable on-line business. 37signals builds Basecamp, a successful online project management tool which, incidentally, is what we use for our own projects.

Here’s a summary for you:

  • Don’t be afraid to charge for your product.
  • Solve a simple problem a little bit better than the other guys.
  • Aim your product to small businesses with a niche need.
  • Side-businesses are really not that bad.
  • Great businesses aren’t built over-night so don’t be in such a hurry.

The future of advertising is PR

If you’re looking into starting a marketing campaign, this blog post by Eric Karljaluoto, creative director at smashLAB, might offer some fresh perspective. It’s an insightful read, though not for someone who’s easily offended. Here are the main points I took away from the article:

  • “Don’t spam, engage people in a dialogue.”
  • “It’s no longer about the number of messages you send; instead, concentrate on the actual interaction or engagement that results.”

Additional reading: